What it means
- One PI firm per Nielsen DMA during the contracted exclusivity period.
- Confirmed in a written agreement.
- Direct access to the principals doing the work.
One firm per market
One agency. One injury firm. Your market.
During your exclusivity period, Diamond works with one personal injury firm in your Nielsen Designated Market Area. We do not build a competing PI campaign across town.
An inquiry does not reserve a market. We will tell you where yours stands.
Before you sign with anyone
Three questions worth asking every agency.
Who else do you work for in my market?
Diamond: one PI firm per Nielsen DMA, during the exclusivity period.
Will the work you make for me help the firm across town?
Diamond: we do not build a competing PI campaign in your market, so your creative stays your firm's.
What happens if a competitor calls you tomorrow?
Diamond: your competitor can call us. During your exclusivity period, we won't take the account.
Straight answers
What it means. And what it doesn't.
What it doesn't
- Sending a message does not reserve your market.
- It is not a promise of leads, signed cases or results.
- It does not replace your attorney's review of advertising rules.
Why a DMA? Nielsen Designated Market Areas are the standard way television advertising divides the country into markets, so the market we protect is the one your ads are planned around.
Founding-firm partnerships
We are opening one per market.
Founding firms get direct access to the principals and technology built around the firm.
Tell us your market.
Send a message or call. Name the city or media market.
We tell you where it stands.
A short strategy call with a principal, and an honest answer on availability.
Scope the work in writing.
If the market is open, exclusivity and scope are confirmed in a written agreement.
“The work is superb and the effects are nothing short of fantastic.”
Bull Attorneys, P.A.Client testimonial · Creative production
A few good questions
Know where you stand.
What does one firm per market mean?
Diamond works with one PI firm per Nielsen Designated Market Area during the contracted exclusivity period. Exclusivity is confirmed by a written agreement; an inquiry does not reserve a market. Ask on a strategy call and we will tell you where your market stands.
Does sending a message reserve my market?
No. A message starts a conversation. Availability is confirmed on a strategy call, and exclusivity begins only under a written agreement.
Do you guarantee leads or signed cases?
No. We commit to the agreed work, process and transparent measurement. Case volume and economics depend on the market, budget, case criteria, competition and other factors.
One firm per media market