Your complete agency
A bigger picture.
A stronger program.
From the commercial people remember to the experience that follows the call. Scope the services your firm needs around one clear plan.
01 / Strategy & positioning
Give people a reason to choose your firm.
Market and competitor research. A clear point of difference. A case mix, budget and channel plan built around where your firm wants to go.
Your program can include
- Competitive creative and media review
- Brand positioning and message development
- Case mix, geography and language planning
- Budget, ownership and measurement plan
02 / Cinematic creative
Make the work worth watching.
TV commercials, attorney stories and distinctive campaigns. Native social edits, motion graphics, radio, billboards and a complete creative system around your firm.
Your program can include
- Broadcast and streaming commercials
- Attorney profiles and brand films
- Meta and YouTube creative
- Motion graphics, still design and outdoor
- Radio and audio
- Authorized AI likeness and voice options
03 / Media planning & buying
Put the message where it can do its job.
Broadcast, streaming, Google Search, Local Services Ads, Meta, YouTube and outdoor. Each channel has a purpose, a budget and a way to assess its contribution.
Your program can include
- Google Search and eligible Local Services Ads
- Meta and YouTube campaigns
- Streaming television and broadcast
- Radio and out-of-home coordination
- Your own media accounts and transparent budgets
- Creative and placement testing
04 / Websites & search
Turn interest into a clear next step.
Fast websites and landing pages, useful attorney-reviewed content, local search and a consistent presence in the places clients look for answers.
Your program can include
- New websites and improvements to existing sites
- Campaign and case-type landing pages
- Local search and Google Business Profile support
- Technical SEO and attorney-reviewed content
- AI search visibility and content strategy
- Conversion and accessibility review
05 / Intake & follow-up
Give every inquiry somewhere to go.
Call routing, human intake support, requested follow-up, consultation scheduling and retainer workflows. Connect your existing team and tools to the marketing that brings people in.
Your program can include
- Call routing and after-hours intake arrangements
- Missed-call alerts and requested-contact workflows
- CRM and case management connections
- Consultation and retainer follow-through
- AI assistance for approved intake tasks
- Human review of case qualification and acceptance
06 / Measurement & optimization
Know what happened after the click.
Connect marketing sources to inquiries, case fit, signed matters and collected fees in your firm's reporting. Use those insights to improve the work and the process.
Your program can include
- Call and form attribution
- Unique inquiry and case-stage reporting
- Cost per qualified and signed case
- Retained-case and collected-fee cohorts
- Creative and landing page experiments
- Data quality monitoring and recurring reviews
One team directing the work
Use what works.
Connect what is missing.
You may already have a strong intake team, a working website or a reliable case management system. We build around those strengths and scope the improvements that matter.
Specialist partners can support channels and operations under Diamond’s direction. Integrations, permissions, service standards and deliverables are confirmed in the written scope.
One firm per media market