Your one-shop agency for personal injury marketing

One agency for all of your firm's marketing.

Cinematic TV spots and streaming are our core. Around them we bring everything else your firm needs — social, YouTube, web and AI search, direct mail, intake — one team, one plan, one point of contact. Diamond Studios works with only one PI firm per media market (DMA), so the moment you sign, no competing PI firm in your media market can be a Diamond Studios client.

A real production company making TV since 1982 — now your dedicated agency for personal injury attorneys. Every deliverable included — and you pay the campaign fee only after you approve the First Cut.

Still from The Car Wreck, a Diamond Studios TV spot Still from The Jobsite, a Diamond Studios TV spot Still from The 18-Wheeler, a Diamond Studios TV spot Another still from The Car Wreck Another still from The Jobsite Another still from The 18-Wheeler
Starting points, not a menu — we build the campaign around your firm.
Producing TV since 1982 — four decades behind the camera
Birmingham, Alabama — nationwide delivery
Insured & E&O covered
Approve the First Cut before paying the campaign fee
One shop · Every channel

Your whole PI marketing program, under one roof.

TV spots and streaming are what we're known for. Around them, we bring everything else a personal injury firm needs to be found, remembered and called — one plan, one point of contact.

Our core · Cinematic TV spots & streaming

The campaign that makes you look like the dominant firm in town.

A cinematic spot built around your attorney, cut for broadcast, streaming, radio, social, web and billboards from one production — and we run your streaming buys. Start from one of our proven concepts, or have us build yours from scratch.

See the TV spots ↓
  • You pay the campaign fee only after you approve the First Cut
  • 15+ assets from one production: :30 and :15 spots, :10, :45 web cut, bumpers, radio, vertical social, billboards, banners
  • Streaming on Hulu, ESPN, Peacock, Roku, YouTube TV and 500+ apps — run by us
  • One PI firm per media market

Social & YouTube Advertising

Meta and YouTube campaigns built from your TV creative, targeted by location, audience and retargeting, with reporting you can actually read.

Run by Diamond

Website, SEO & AI Search

A fast, review-ready website plus answer-engine optimization, so your firm shows up when a client asks Google or an AI assistant who to call.

Diamond + specialist partners

Direct Mail, Radio & Billboards

Variable-data postcards, radio cuts, 14×48 billboard art and digital boards that match your TV campaign, so every touch looks like one firm.

Created by Diamond

Intake & Lead Follow-Up

Speed-to-lead and call handling through trusted intake partners, so the leads your advertising creates turn into signed cases.

Specialist partners

Strategy & Reporting

One plan across every channel, and clear reporting so you can see what's working and where the next dollar should go.

Run by Diamond

New Creative, Any Time

Fresh spots, seasonal creative, Spanish-language versions and updates whenever your firm needs them — built around your story.

Created by Diamond

We run point. Diamond owns the plan, the creative and the quality bar. Where a channel is a specialist's craft — SEO, web development, intake — we bring in vetted specialist partners and direct their work, so you deal with one team and one point of contact. Everything is scoped to your goals on a strategy call.

Book a Strategy Call →

Start with a concept → Choose how you appear → We put it on screen → Own your market.

Best Value
Live Attorney
Birmingham production day, then per campaign

One shoot banks footage for future campaigns.

AI Double · Remote
Remote · per campaign

No travel or shoot required.

Both include: 15+ TV, streaming, radio, social, web and billboard assets · ~21-day turnaround · your firm holds the entire DMA for 12 months · campaign fee due only after First Cut approval.

The personal injury advertising problem

More than $4 billion a year now goes into legal advertising across 30 million ads — yet when the creative is audited side by side, about 90% of personal injury firms look identical. The problem isn't budget. It's that no one stands out.

$4B+
U.S. legal ad spend per year, across 30M+ ads
American Tort Reform Association →
90%
of PI firms look identical when audited side by side
Taqtics brand audit (200 firms, 35 markets) →
+143%
brand-credibility lift from high production value alone
ADVIDS (500+ campaigns) →
31%
more effective: integrated campaigns vs. non-integrated
Google / Kantar CrossMedia →
CH 08 · STREAMING ON AIR
We run it for you

We put it on screen.

A cinematic spot deserves an audience that's actually watching. We place your real television commercial on streaming — Hulu, ESPN, Peacock, Roku, YouTube TV, hundreds of connected-TV apps everyone's already using — with the targeting logic of a social media buy, and we run the buys for you.

Hulu ESPN Peacock Paramount+ Roku YouTube TV Tubi Pluto TV +500 more
Like social, on TV

We set up a pixel on your site and retarget every visitor with your spot the next time they open a streaming app.

Zip codes, not markets

We target by demographics, neighborhoods and intent signals, so your budget reaches the people most likely to need you.

Complement or replace

Layer streaming onto broadcast, or run it alone when the budget's tighter. Your spot ships in every format both need.

Streaming is part of the work, not an add-on. We build your Vibe.co account, set your targeting, run the buys, and send you the reports — so your campaign goes from finished cut to on-screen without you hiring a media buyer. Your ad budget stays yours, in your own account. Setup is included with every campaign; ongoing streaming management is quoted with your plan.
Our TV spots · One firm per market

Start with a proven concept — or build your own.

These three campaigns show the quality we build. They're starting points, not a menu: bring us a concept, a signature, a case type or a legacy story, and we'll build the campaign around your firm — serious or funny, whatever fits. Press play to see the work. One firm per media market, whatever we make.

Any story. Any tone. Built around your firm.
A legacy story, a signature, a case type, a city landmark — even something funny. If you can describe it, we can build it around your attorney, and run it for you. Tell us what you want to see.
Start the conversation →
🔒 One firm per DMA. Once you sign, no competing PI firm anywhere in your media market can work with Diamond Studios.

See both paths and what's included →

Let's build your firm's marketing — all of it.

Book a free 15-minute strategy call. We'll look at what you're running now and map out what a one-shop agency can do for your firm. Diamond Studios works with one PI firm per media market.

Common questions

Answers before you call.

TV spots and streaming are our core, but we are a one-shop agency for personal injury firms. We also deliver social and YouTube advertising, websites and AI-search optimization, direct mail, and intake and lead follow-up. Where a channel is a specialist craft, we bring in vetted specialist partners and direct their work, so you deal with one team and one point of contact. Services beyond TV are scoped to your goals on a strategy call.

💬 Ask our chatbot for more →
No. Diamond Studios works with only one PI firm per media market (DMA). Once you sign, no competing PI firm in your DMA can work with us for the length of your exclusivity period.

💬 Ask our chatbot for the full answer →
About 21 days from kickoff — roughly two weeks of production once we receive your phone photos, voice recording, logo, and tagline.

💬 Ask our chatbot for the full answer →
We build the First Cut of your chosen spot first — approve it and we produce every other deliverable. Approve each campaign's First Cut before paying the campaign fee; if you don't approve the campaign, you don't owe the campaign fee. Live Attorney clients book the Birmingham production day upfront — that commitment is at booking.

💬 Ask our chatbot for the full answer →
Pricing is quoted on a strategy call, based on your market and goals. Both paths (Live Attorney and remote AI Double) include all 15+ multi-channel deliverables and 12 months of DMA-wide exclusivity for your firm.

💬 Ask our chatbot for the full answer →
Yes, anytime. Every spot and campaign is sold separately, and we can build anything you can describe. Buy whatever you want, whenever you want it — there's no renewal date to wait for.

💬 Ask our chatbot for the full answer →
Your firm holds the entire DMA for 12 months from your most recent purchase. Every new campaign you buy resets the 12-month clock from that date, so staying active keeps your market locked indefinitely. If your 12-month window ever lapses without a new purchase, you have 30 days of first refusal to renew before another PI firm in your DMA can become a Diamond Studios client. No auto-renew, no subscription.

💬 Ask our chatbot for the full answer →

Want all the details? Read the full FAQ →

What attorneys say

Work that wins, on time and on budget.

A few of the firms who keep coming back — some for more than two decades.

CH 01 On Air
Joe and Jason from Diamond Studios in Birmingham are making some really great commercials for us that are higher quality than anywhere else we can find. The work is superb and the effects are nothing short of fantastic.
Bull Attorneys, P.A.
800-WIN-BULL
CH 12 On Air
Joe is an extremely innovative and highly motivated individual who works non-stop to please customers and give them a product of the highest quality. His creative ideas and commitment to excellence put him in a league by himself. I highly recommend him for any of your business needs.
Rick Stotser
Attorney, Massey, Stotser & Nichols
Birmingham, AL
CH 11 On Air
Excellent! High quality work delivered on a timely basis for a fair price. Their straightforward business approach and “let's get to the point and get it done” attitude is refreshing in an industry that is sometimes prone to puffery and embellishment. And to top it all off, they are very nice people. I give them 5 stars.
James Wettermark
Wettermark Keith
Birmingham, AL

Diamond Studios

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