The Car Wreck
A human story with cinematic scale.
Streaming TV and Meta advertising for PI firms
Big-firm advertising.
Built for the firm that's next.
On the big screen. In every feed.
Cinematic commercials for streaming TV, Facebook and Instagram, from a studio that has made commercials since 1982. One creative idea, built for the biggest screen in the house and the phone in someone's hand.
One PI firm per media market. A direct line to the people doing the work.
Creative craft.Since
1982.
1982.
Four decades behind the cameraOne firm per media marketYour accounts. Your data.Nationwide delivery
The craft behind the campaign
This is what standing out
can look like.
Serious or unexpected. Emotional or bold.
Built around your attorney and your firm.
The Jobsite
A serious story. A strong point of view.
The 18-Wheeler
Built for a high-stakes category.
Streaming TV · Facebook · Instagram
Creative first
Great advertising opens the door.
Creative is what people remember.
Someone sees your commercial on the biggest screen in the house. Then again on their phone. The idea they remember is the one they think of when they need a lawyer. We build the creative first, then put it where your market is watching.
Creative first. Then the screens.
Built for streaming TV,
Facebook and Instagram.
Strategy & positioning
Give people a reason to choose your firm.
Market and competitor research. A clear point of difference. A creative direction, budget and streaming and Meta plan built around where your firm wants to go.
Cinematic creative
Make the work worth watching.
TV commercials, attorney stories and distinctive campaigns, with vertical, square and Reels edits for Facebook and Instagram. One creative system around your firm.
Streaming TV
Reach your market on the biggest screen.
Streaming television planned and bought around your market. Each campaign has a purpose, a budget and a way to assess its contribution.
Meta & Instagram ads
Follow the commercial onto the phone.
Facebook and Instagram video campaigns built from the same creative as your streaming spot, run in your own ad account.
Reporting & optimization
Know what the ads are doing.
Plain reporting on delivery, creative performance and the inquiries that follow, reviewed with you on a regular schedule so the next improvement is obvious.
Custom technology
If your firm needs a tool that doesn't exist, we build it.
An in-house technology team builds dashboards, reporting and AI-assisted creative workflows around how your firm runs. Attorneys approve client-facing legal language.
Reporting behind the work
Follow the creative.
Find the next improvement.
A clear view of what
your ads are doing.
Start with the idea
Make the work worth remembering.
One distinctive creative idea, planned for the biggest screen in the house and the phone in someone’s hand. We plan the versions before we shoot.
What we examine
- Versions for each placement
- Cut-downs and alternate openings
- Attorney-approved messaging
Custom reporting and AI assistance can show which creative earns attention on which screen, and where to improve next.
A different kind of agency partner
A production company's craft.
An operator's attention
to what happens next.
Diamond has made commercials since 1982. Today we apply that craft, and an in-house technology team, to streaming TV and Meta advertising for personal injury firms, working with one firm per market so each gets our full attention.
Reporting you can read.
Plain numbers on delivery, creative performance and inquiries. If you share signed-case data, we tie the results to it.
Built around your firm, not a package.
No cookie-cutter plan. Our technology team builds what your firm needs, and you work directly with the principals.
One firm per market.
One personal injury firm per contracted media market. We do not build a competing PI campaign across town.
You own it. You see it.
Your accounts, data and media budget stay yours. Scope, approvals and reporting are agreed at the start, and attorneys approve what gets published.
From the firms we work with
“The work is superb and the effects are nothing short of fantastic.”
Bull Attorneys, P.A.Client testimonial · Creative productionHow it works
One clear plan.
Then steady improvement.
Understand the firm.
The market, practice areas, brand, budget and existing ad accounts.
Build the work.
The concept, the production and the versions for streaming TV, Facebook and Instagram. Need something that does not exist yet? We build it with you.
Put it to work.
Approve the work, check every placement and launch with clear ownership.
Follow the evidence.
Review reach, response and cost. Decide what to improve next.
One firm. One media market.
Your competitor can call us.
We won't take the account.
During your contracted exclusivity period, your PI firm is the only personal injury firm we work with in your Nielsen DMA. We are opening founding-firm partnerships, one per market, with direct access to the principals and technology built around your firm.
A few good questions
Know the plan
before the pitch.
Which channels do you work in?
Streaming TV, Facebook and Instagram. Cinematic production is our foundation, and every campaign is built to run on those screens. We plan, produce and manage the campaigns, with specialist partners where appropriate.
Have you worked with law firms before?
Diamond has produced commercials since 1982, including creative production for Bull Attorneys, P.A. Personal injury marketing is our focus today. We pair that production craft with an in-house technology team, start every engagement by learning your market and case mix, and scope only the work we can deliver.
Do you manage the ads, or just make the creative?
Either. Start with campaign production, or add streaming TV and Meta campaign management. Ad accounts and budgets stay in your name. Scope is confirmed in writing.
What will we see in the reporting?
Delivery and creative performance for each channel: impressions, reach, frequency, views and inquiries, with cost per inquiry. If you share signed-case data, we can connect results to it. Timing, attribution limits and missing data stay visible.
How does AI fit into the work?
AI can assist creative development, versioning, research and analysis. Attorneys approve legal claims and client-facing legal guidance. AI likenesses and voices require permission and appropriate disclosure review.
What does a complete program cost?
We quote the work around your market, goals, practice areas and media budget. Production, media spending, ongoing services and technology are identified separately. Start with a campaign, or add streaming TV and Meta management.
One firm per media market