TV commercial
Your commercial in the lengths you need, ready for streaming TV and anywhere else you want to run it.
Streaming TV and Meta advertising for PI firms
Big-firm advertising.
Built for the firm that's next.
On the big screen. In every feed.
Cinematic commercials for streaming TV, Facebook and Instagram, from a studio that has made commercials since 1982. One creative idea, built for the biggest screen in the house and the phone in someone's hand.
Pick a sample and we adapt it to your firm, or we create yours from scratch.
Creative craft.Since
1982.
1982.
Four decades behind the cameraOriginal work for your firmYour accounts. Your data.Nationwide delivery
Creative first
Great advertising opens the door.
Creative is what people remember.
Someone sees your commercial on the biggest screen in the house. Then again on their phone. The idea they remember is the one they think of when they need a lawyer. We build the creative first, then put it where your market is watching.
A real production company
Made on a real set,
by people who still love it.
Cameras, lights, a crew and directors with decades behind the lens. When you hire Diamond, the people who plan your campaign are the people who shoot it.
Since 1982making commercials
~10,000clients, many industries
In-housecreative and technology
Want this for your firm?
One campaign. Yours to keep.
Everything you need
to be seen.
We create the whole campaign around your firm.
You decide how long to run it and what to spend on airtime.
Weekly social content
A weekly rhythm of social posts and videos to go with the commercial, ready for Facebook and Instagram.
Billboard artwork
Billboard art built from the same idea, so everything your market sees matches.
You own it
One campaign, and it is yours. Run it for a month, a few months or all year.
Airtime is up to you
Spend what makes sense on streaming TV and social. It stays in your own accounts, and we help you plan it.
Approve it first
You approve the first cut before the campaign fee is due. Live production days and ongoing services are separate.
Let's talk about your market.
Reporting behind the work
Follow the creative.
Find the next improvement.
A clear view of what
your ads are doing.
Start with the idea
Make the work worth remembering.
One distinctive creative idea, planned for the biggest screen in the house and the phone in someone’s hand. We plan the versions before we shoot.
What we examine
- Versions for each placement
- Cut-downs and alternate openings
- Attorney-approved messaging
Custom reporting and AI assistance can show which creative earns attention on which screen, and where to improve next.
See what your firm's spot could look like.
A different kind of agency partner
A production company's craft.
An operator's attention
to what happens next.
Diamond has made commercials since 1982. Today we apply that craft, and an in-house technology team, to streaming TV and Meta advertising for personal injury firms, so every firm gets original work and our full attention.
Reporting you can read.
Plain numbers on delivery, creative performance and inquiries. If you share signed-case data, we tie the results to it.
Built around your firm, not a package.
No cookie-cutter plan. Our technology team builds what your firm needs, and you work directly with the principals.
Never the same spot twice.
We may work with more than one firm in a market, but we never make the same commercial for competing firms. Yours is original.
Your accounts. Your data. Your view.
Your accounts, data and media budget stay yours. Scope, approvals and reporting are agreed at the start, and attorneys approve what gets published.
The people behind it
Meet Joe and Jason.
Almost forty years in TV production and marketing, all at the same company. When you call, you reach the people who will plan, write and make your campaign.
Almost 40 yearsin TV production and marketing
Roughly 10,000 clientsacross many industries
Every major channelfrom broadcast to streaming and social
One companythe whole way
A few good questions
Know the plan
before the pitch.
Which channels do you work in?
Streaming TV, and Facebook and Instagram. Cinematic production is our foundation, and every campaign is built to run on those screens. The campaign also includes billboard artwork and other creative that carries the same idea. We plan, produce and manage the campaigns, with specialist partners where appropriate.
Have you worked with law firms before?
Diamond has produced commercials since 1982, and Joe and Jason have spent almost forty years in TV production and marketing, including creative production for Bull Attorneys, P.A. Personal injury marketing is our focus today. We start every engagement by learning your market and case mix, and we scope only the work we can deliver.
How does pricing work?
A campaign is created for a campaign fee that covers the whole campaign: your commercial in the lengths you need, weekly social content to go with it, billboard artwork and the rest of the creative system. You own the finished campaign and can run it for a month, a few months or all year. Airtime is separate and entirely up to you. You decide how much to spend on streaming TV and social, and it stays in your own accounts. Live production days and ongoing management are scoped separately. We will walk through the numbers with you on a call.
Do I own the campaign?
Yes. The campaign created for your firm is yours once it is paid for, and you can use it for as long as you like. Any third-party talent, music or stock licenses are described in your written agreement.
What happens when I book a call?
It is a conversation. We learn about your firm and your market, you tell us what you need, and we talk through how to help your firm stand out. If we can help, we will say so and put the plan in writing. If not, we will say that too.
Do I have to choose one of your sample concepts?
No. The three concepts on this site are examples. Choose one and we adapt it to your firm, combine ideas, or create a concept from scratch. Production options include a planned Live Attorney day in Birmingham or an Authorized AI Double.
How does AI fit into the work?
AI can assist creative development, versioning, research and analysis. Attorneys approve legal claims and client-facing legal guidance. AI likenesses and voices require permission and appropriate disclosure review.
Client testimonials
In their words.
The work is superb and the effects are nothing short of fantastic.
Bull Attorneys, P.A.Client testimonial · Creative productionWith a celebrity’s limited time, everything had to be organized to the minute. Diamond pulled it off.
Their straight forward business approach and “let’s get to the point and get it done” attitude is refreshing in an industry that is sometimes prone to puffery and embellishment.
Kind words from
- WIAT-CBS 42
- Luckie & Company
- Weintraub Advertising
- Southern Research Group
- B-Metro Magazine
- Wettermark Keith
- Bull Attorneys, P.A.
- Sidewinder Products
Original to your firm