PI Attorney Advertising Campaign Pricing — Diamond Studios

You see the First Cut of your spot first and only commit once you approve it
Zero risk

What's this going to cost me — and what's the catch?

No catch. We produce the First Cut of your chosen spot first — you see your attorney's AI double in a finished, cinematic cut before you owe a thing. Approve that First Cut and you're in; that's when we build out every other element — broadcast, radio, social, and the rest. If you don't approve it, you don't pay. It's that simple.

One price. One campaign. Everything included.

No tiers, no add-ons to pick through. Every campaign ships as a complete multi-channel package — all 15+ deliverables, ready for TV, streaming, radio, social, web, and out-of-home.

The Campaign
$10,000
per campaign · everything included
  • :30 broadcast master — HD, FCC-captioned
  • Two :15 cutdowns — A + B for ad-fatigue rotation
  • :10 cutdown for digital pre-roll
  • :45 web version — story-driven hero cut for your site & OTT
  • :05 broadcast bumper & :06 YouTube bumper
  • :60 and :30 radio cuts — broadcast-polished audio
  • 4 weeks of 9:16 vertical social — Reels, TikTok, Shorts
  • 14×48 billboard art — print-ready production files
  • Digital LED billboard — animated for DOOH
  • 728×90 and 300×250 web banners — animated HTML5
  • Full year of market exclusivity for that campaign

Use what fits your channels. Nothing is stripped out or upsold later — the whole box is yours to run.

The Shoot Day
$2,000
once per year · optional

One day in our Birmingham studio. We capture every angle and audio bed we'll need for the next twelve months, so any campaign you add during the year is ready to produce without pulling you back in.

  • All photography — every angle we might use for the year
  • All voice recording — closing lines, CTAs, taglines
  • Direction from Joe — no coaching required beforehand
  • Footage banked for the year — pull from it any time

Optional. You can still send phone photos and a voice memo instead — but if you plan on running more than one spot over the year, this saves you time and gives us cleaner source material.

How the year plays out

Pick one campaign. Own it. Add another when you're ready.

Start with one. Run it as long as it's working — a well-made spot doesn't wear out the way people fear. When you want a new look for a new season, a new injury focus, or just to keep things fresh, add another campaign from the library at $10K. Every new spot you buy resets your year of market exclusivity from that date, so keeping your creative current also keeps your competitors locked out for a full year forward. No renewal deadline to miss. No discount to chase. Buy what you want, when you want it.

CH 08 · STREAMING ON AIR
Where to run this

Add streaming to the mix.

A cinematic spot deserves an audience that's actually watching. Streaming — Hulu, ESPN, Peacock, Roku, YouTube TV, hundreds of connected-TV apps everyone's already using — runs your real television commercial with the targeting logic of a social media buy.

Hulu ESPN Peacock Paramount+ Roku YouTube TV Tubi Pluto TV +500 more
Like social, on TV

Drop a pixel on your site. Retarget every visitor with your spot the next time they open a streaming app.

Zip codes, not markets

Pick demographics, neighborhoods, intent signals. Pay only to reach the people most likely to need you.

Complement or replace

Layer streaming onto broadcast, or run it alone when the budget's tighter. Your spot ships in every format both need.

Streaming setup is part of every campaign. We build your Vibe.co account, configure your targeting, and wire up your reports — included at no extra charge. You run the buys and control the budget; the data comes straight to you.

Pay-on-approval — we build the First Cut of your spot first; approve it to commit, and we produce the rest. Every purchase carries a full year of market exclusivity, and each new spot you add resets that year from its purchase date — so anything you buy to stay fresh also keeps your market locked to you a full year out.

Call a production house for a cinematic spot like this and you're looking at $80,000–$120,000 — before radio, social, or web. Built fully from scratch, a complete multi-format campaign runs $150,000 or more. That's why work at this level has been out of reach for firms your size. Our model changes the math: every campaign ships as a complete multi-channel package for a flat $10,000 — TV, radio, social, web, out-of-home, all of it. One firm per market. See the First Cut first — you only commit once you approve it.

Send My Quote →
A la carte

Optional extras.

Additional markets

Want more than one media market? Let's talk — we'll structure it around your footprint

Spanish-language version

Priced at the time based on scope

Revisions, updates, new attorney

$150/hour with upfront estimate

A/B testing variants

$150/hour with upfront estimate

Honest disclosure

What we don't do.

Media buying and trafficking

We are the creative production layer. Your existing media buyer handles placement.

Compliance documentation

Bar filings and retention are the law firm's responsibility. We deliver a compliant master for your records.

A/B testing as standard

Available as a custom service at $150/hr, not productized yet.

See if your market is still open.

See your spot's First Cut before you commit. One firm per market.

Worth it

Quality, fair price, real results.

CH 11 On Air
Excellent! High quality work delivered on a timely basis for a fair price. Their straightforward business approach and "let's get to the point and get it done" attitude is refreshing in an industry that is sometimes prone to puffery and embellishment. And to top it all off, they are very nice people. I give them 5 stars.
James Wettermark
Wettermark Keith
CH 06 On Air
We have partnered for many years with Joe and Diamond. No job was ever too big or too small — he always came through with great creative ideas, worked fast and professionally and always came in on the budget. I would highly recommend Joe and his team.
Bill Stoeffhaas
Owner, Style Advertising
Birmingham, AL
CH 03 On Air
I have had a working relationship with Joe for well over 20 years for the simple reason that Joe, and Diamond Studios, always delivered quality, targeted marketing that produced superior results.
Jim Spahn
Marketing Director, Colonial Properties Trust
Birmingham, AL

Diamond Studios

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