PI Attorney TV Campaign Pricing — Diamond Studios

You see the web version of your spot first and only commit once you approve it
Zero risk

What's this going to cost me — and what's the catch?

No catch. We produce the web version of your chosen spot first — you see your attorney's AI double in a finished, cinematic cut before you owe a thing. Approve that web version and you're in; that's when we build out every other element — broadcast, radio, social, and the rest. If you don't approve it, you don't pay. It's that simple.

Packages from $10,000.

From one cinematic :30 TV commercial to a complete campaign with up to 18 coordinated marketing assets.

$10K
Get on air

Your first cinematic :30 TV spot — the foundation everything builds on.

Most popular
$15K
The Starter

All 7 broadcast-ready cuts — $7,500 off buying them à la carte.

$25K
The works

Every asset across TV, radio, social, digital, and out-of-home — plus your Exclusive Market License.

TV Commercials Social & Streaming Videos Digital & Print Ads Website & Landing Page Assets Exclusive Market License
The $15K tier, in detail

What's in the Starter.

The core broadcast set — everything you need to get on air. Add audio, social, and out-of-home whenever you're ready.

:30 commercial :15 cutdown :15 cutdown :10 cutdown :45 web version :06 bumper :05 bumper
Starter package
$15K
7 broadcast-ready cuts

A spot this good makes the airtime you're already buying work harder — your firm finally stands out instead of blending into the wall of look-alike PI ads. Get the Starter on screen now, then layer in radio, more cutdowns, social, and out-of-home as you go. You're the only firm in your media market running this campaign, so one spot can carry you for months — and nobody can copy it while you do.

Step 1 — Pick your campaign

Watch a sample, then select your campaign — or pick more than one.

The Car Wreck
A family-restoration arc — hospital corridor, orchestral build.
× remove
Now building — see below
The Jobsite
Workplace catastrophic injury — industrial, gritty, grounded.
× remove
Now building — see below
The 18-Wheeler
A high-stakes trucking accident — highway scene, dramatic escalation.
× remove
Now building — see below
Building more than one campaign
You've selected multiple campaigns. Each campaign gets its own build below — switch between them with the tabs. Your running total covers everything. Firms locking more than one campaign in their market qualify for bundle pricing; Joe confirms the final figure when he follows up. Exclusivity applies per campaign: each one you take is locked to your firm across your media market for a full year.
Build your spot
Start with the Starter, then add any extras — the :30 Commercial is the required foundation
This campaign, loaded up
$25,000
Starter + all add-ons
★ Build your Starter
Pick the pieces you want — the :30 Commercial is the required foundation. Take all seven and the whole Starter locks in at $15,000 instead of $22,500.
The :30 Commercial ★ required
Your full cinematic broadcast master — the centerpiece spot.
▶ preview
$10,000
The :15 Cutdown A
High-frequency & pre-roll placements.
▶ preview
$2,500
The :15 Cutdown B
Second variation to rotate against ad fatigue.
▶ preview
$2,500
The :10 Cutdown
Digital pre-roll.
▶ preview
$1,500
The :45 Web Version
Story-driven hero cut for your site, OTT & waiting-room loops.
▶ preview
$4,000
The :05 Brand-ID Bumper
Broadcast & streaming brand ID.
▶ preview
$1,000
The :06 YouTube Bumper
Non-skippable YouTube & streaming pre-roll.
▶ preview
$1,000
All seven, à la carte, run $22,500.
Take all seven as the Starter and lock every broadcast length in for one price.
$22,500
$15,000
Audio
:60 Radio Cut
AM/FM and digital audio — broadcast-polished
▶ preview
$2,500
:30 Radio Cut
Shorter rotation for high-frequency buys
▶ preview
$1,500
Social
Vertical Social — Week 1 (9:16)
Reels, TikTok, Shorts
▶ sample
$1,000
Vertical Social — Week 2 (9:16)
Reels, TikTok, Shorts
▶ sample
$1,000
Vertical Social — Week 3 (9:16)
Reels, TikTok, Shorts
▶ sample
$1,000
Vertical Social — Week 4 (9:16)
Reels, TikTok, Shorts
▶ sample
$1,000
Out-of-Home & Web
Billboard Art — 14×48
Print-ready production art
▶ sample
$2,500
Billboard — Digital LED
Animated for digital out-of-home
▶ sample
$900
Web Banner — Leaderboard (728×90)
Animated HTML5 for programmatic buys
▶ sample
$800
Web Banner — Medium Rectangle (300×250)
Animated HTML5 for programmatic buys
▶ sample
$800

Pay-on-approval — we build the web version of your spot first; approve it to commit, and we produce the rest. Every purchase carries a full year of market exclusivity, and each new spot you add resets that year from its purchase date — so anything you buy to stay fresh also keeps your market locked to you a full year out.

Traditional agencies charge $50,000–$500,000 for a single :30 broadcast master — before radio, social, or web. Your Starter delivers the core broadcast set — the :30, two :15s, a :10, the :45 web version, plus the :05 and :06 bumpers — for $15K, then you add audio, social, and out-of-home on your own schedule. One firm per market. See the web version first — you only commit once you approve it.

Build Your Quote →
A la carte

Optional extras.

Additional markets

Want more than one media market? Let's talk — we'll structure it around your footprint

Spanish-language version

Priced at the time based on scope

Revisions, updates, new attorney

$150/hour with upfront estimate

A/B testing variants

$150/hour with upfront estimate

Honest disclosure

What we don't do.

Media buying and trafficking

We are the creative production layer. Your existing media buyer handles placement.

Compliance documentation

Bar filings and retention are the law firm's responsibility. We deliver a compliant master for your records.

A/B testing as standard

Available as a custom service at $150/hr, not productized yet.

See if your market is still open.

See your spot's web version before you commit. One firm per market.

Or call 205-983-8803  ·  joe@tvstuff.com

Worth it

Quality, fair price, real results.

CH 11 On Air
Excellent! High quality work delivered on a timely basis for a fair price. Their straightforward business approach and "let's get to the point and get it done" attitude is refreshing in an industry that is sometimes prone to puffery and embellishment. And to top it all off, they are very nice people. I give them 5 stars.
James Wettermark
Wettermark Keith
CH 06 On Air
We have partnered for many years with Joe and Diamond. No job was ever too big or too small — he always came through with great creative ideas, worked fast and professionally and always came in on the budget. I would highly recommend Joe and his team.
Bill Stoeffhaas
Owner, Style Advertising
Birmingham, AL
CH 03 On Air
I have had a working relationship with Joe for well over 20 years for the simple reason that Joe, and Diamond Studios, always delivered quality, targeted marketing that produced superior results.
Jim Spahn
Marketing Director, Colonial Properties Trust
Birmingham, AL

Diamond Studios

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