PI Attorney Advertising Campaign Pricing — Diamond Studios
What's this going to cost me — and what's the catch?
No catch. For every campaign we produce, the First Cut comes first — a finished, cinematic version of your spot before you owe a thing on it. Approve that First Cut and you're in; that's when we build out every other element — broadcast, radio, social, and the rest. If you don't approve the campaign, you don't owe the campaign fee. It's that simple. The one commitment up front is the $2,000 Birmingham production day — that's what gets your year of footage in the can.
Come to Birmingham once. Get a year of cinematic campaigns.
One professionally planned production day at our studio, then $10,000 per campaign we cut from your footage. Prefer to stay remote? See the AI Double option to the right.
Before your shoot, we plan the year's campaigns together — which spots you want, what performances and CTAs the shoot needs to cover. That one day captures every angle and audio bed we'll need for the year. After that, every campaign we produce from your footage is a flat $10,000 and you don't come back.
- One production day at our Birmingham studio
- Real footage of you on camera — no double, no substitute
- Every angle and audio bed banked for the year
- Pick from our cinematic PI campaigns — and proven concepts we'll pull from as we plan your year
- $10,000 per campaign after the shoot day, pay-on-approval
- 12 months of DMA exclusivity for your firm — resets with every new campaign
Best fit for firms planning more than one spot over the year — both the math and the footage work harder every campaign after the first.
For firms that can't spare a day of travel. We build a photorealistic double of your attorney from photos and a voice recording you send us, then place that double into one of our cinematic campaigns.
- Photorealistic AI double from your own photos and voice
- Choose from our 3 cinematic campaigns
- Same complete campaign package, ready-to-run
- Pay-on-approval of your First Cut
More AI campaign concepts in development — comedic, evil-insurance-company, additional cinematic formats.
The same complete multi-channel package, whichever path you take.
All 15+ deliverables — ready for TV, streaming, radio, social, web, and out-of-home. Use what fits your channels; nothing is stripped out or upsold later.
- :30 broadcast master — HD, FCC-captioned
- Two :15 cutdowns — A + B for ad-fatigue rotation
- :10 cutdown for digital pre-roll
- :45 web version — story-driven hero cut for your site & OTT
- :05 broadcast bumper & :06 YouTube bumper
- :60 and :30 radio cuts — broadcast-polished audio
- 4 weeks of 9:16 vertical social — Reels, TikTok, Shorts
- 14×48 billboard art — print-ready production files
- Digital LED billboard — animated for DOOH
- 728×90 and 300×250 web banners — animated HTML5
- 12 months of DMA exclusivity for your firm — resets with every new campaign
Pick one campaign. Own it. Add another when you're ready.
Start with one. Run it as long as it's working — a well-made spot doesn't wear out the way people fear. When you want a new look for a new season, a new injury focus, or just to keep things fresh, add another campaign — $10,000 more from your Birmingham footage, or $15,000 if you're on the remote path. Every new campaign resets your DMA-exclusivity clock to 12 months from that date. Your market stays locked to your firm as long as you're actively purchasing. If your window ever lapses, you get a 30-day right of first refusal before another PI firm in your DMA can become a Diamond Studios client. No auto-renew, no discount to chase. Buy what you want, when you want it.
Add streaming to the mix.
A cinematic spot deserves an audience that's actually watching. Streaming — Hulu, ESPN, Peacock, Roku, YouTube TV, hundreds of connected-TV apps everyone's already using — runs your real television commercial with the targeting logic of a social media buy.
Drop a pixel on your site. Retarget every visitor with your spot the next time they open a streaming app.
Pick demographics, neighborhoods, intent signals. Pay only to reach the people most likely to need you.
Layer streaming onto broadcast, or run it alone when the budget's tighter. Your spot ships in every format both need.
Pay-on-approval — we build the First Cut of your spot first; approve it to commit, and we produce the rest. Diamond Studios works with only one PI firm per media market. Your firm holds the entire DMA for 12 months from your most recent purchase; every new campaign resets the clock.
Call a production house for a cinematic spot like this and you're looking at $80,000–$120,000 — before radio, social, or web. Built fully from scratch, a complete multi-format campaign runs $150,000 or more. That's why work at this level has been out of reach for firms your size. Our model changes the math: every campaign ships as a complete multi-channel package — $10,000 per campaign after your Birmingham production day. TV, radio, social, web, out-of-home, all of it. One firm per media market. See the First Cut first — you only commit once you approve it.
Send My Quote →Optional extras.
What we don't do.
Media buying and trafficking
We are the creative production layer. Your existing media buyer handles placement.
Compliance documentation
Bar filings and retention are the law firm's responsibility. We deliver a compliant master for your records.
A/B testing as standard
Available as a custom service at $150/hr, not productized yet.
See if your market is still open.
See your spot's First Cut before you commit. One firm per market.