What will I wish I'd asked before I called?

Diamond Film and Video (DBA Diamond Studios) is a TV commercial production company founded in 1982. We've produced hundreds of attorney spots over four decades. Today we deliver theatrical-quality spots using a proprietary AI-driven workflow, licensed to one firm per media market.

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No. We're a 44-year production company. AI is our newest tool — adopted the same way we adopted nonlinear editing in the 1990s. The people you work with are seasoned commercial producers.

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Three things: 44 years of legal advertising expertise; AI-driven production at national quality (saving 70–90% on production cost); and market exclusivity — one firm per market, per campaign, locked for a full year.

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No. One attorney per market, per campaign. We will not sell your spot to any other firm in your media market for one full year. We will not go after your direct competitors while you're active. Complete confidentiality.

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First-come, first-served. Whichever attorney commits first gets exclusivity for the year.

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We reach out at the end of the year to talk about renewing. If you've stayed active, exclusivity continues.

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Your campaign is locked to your firm across your entire media market — the Nielsen DMA where your ads actually run — for a full year. No competing PI firm anywhere in that market can license the campaign while you're active. Because markets are drawn by television and media coverage rather than political lines, your exclusivity holds exactly where your potential clients see you — and it can span more than one state where a single media market crosses a state line.

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About 21 days from kickoff — roughly two weeks of production once we receive your phone photos, voice recording, logo, and tagline.

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Phone photos of your attorney against a plain white wall, a phone voice memo reading the closing lines, your hi-res logo, and your existing tagline.

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No. Five phone photos against a white wall, taken in about 10 minutes, are all we need.

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Yes — the attorney is a real, consenting person. The on-screen likeness and voice are a photorealistic AI double built from their own photos and voice, using their own words. What AI does is build the cinematic scene and place that double into it — the same job a film crew, a location, and a green-screen editor used to do. Because a real, consenting attorney is behind it (not an AI-invented “synthetic performer”) and the scene is labeled DRAMATIZATION on screen, the viewer is never misled — which is exactly what the advertising rules and the new synthetic-media disclosure laws require.

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Yes — at no additional cost. We need the same image breakdown and voice recording for each attorney.

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The core dramatic story stays the same — that's what keeps the cost low. What we change for your firm is the attorney's own AI likeness and voice in every shot they appear, your logo on the branding, and your tagline and closing call-to-action in the words your firm already uses.

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Yes — priced at the time based on scope.

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You receive a private Vimeo review link. Add timestamped notes directly on the video. We revise until you're happy.

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We produce the web version of your chosen spot first. You review and approve that web version before anything is due — and approving it is your commitment, which is what triggers production of all the other elements (broadcast cuts, radio, social, and the rest). If you don't approve it, you don't pay.

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The commitment is one year of market exclusivity. After your year, you choose to renew. There's no recurring subscription to cancel.

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We work that out with you directly — if you want to lock a campaign in more than one media market, we'll talk through the best structure and pricing for your footprint.

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Phone number changes are easy and often no-charge for active clients. Other changes billed at $150/hour with an upfront estimate.

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Yes — designed to comply with ABA Model Rule 7.1 and parallel state bar rules. DRAMATIZATION labels, no dollar-result claims, no actor-as-client testimonials, all required disclaimers, bona-fide-office reservation in the end card.

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Yes. Diamond Studios carries business insurance and E&O coverage. Certificate of insurance available on request.

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No specific research supports that concern. The bar literature on AI is about evidence in the courtroom, not commercials. Our dramatization labels are clear, our attorney is real, and AI is used the same way modern commercials use motion graphics and digital scoring.

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You keep your spot. The finished files are yours forever.

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We upload everything to a private online directory. You get download links to forward directly to your TV stations, radio stations, or media buyer.

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No. We are the creative production layer. Your existing media buyer handles placement.

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HD broadcast-perfect — 1920×1080, 16:9, FCC-captioned, ready for any station, social platform, or web embed.

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Yes. All music is AI-generated — licensing is cleared at the source. No performance royalty, no risk of takedown.

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