The production process

How can this cost a fraction of a real shoot?

A traditional cinematic campaign means flying in a crew, blocking off days of an attorney's calendar, and a production bill to match. Our proprietary AI process removes almost all of that — the same network-quality result, without the network budget.

Step one

First, choose your campaign.

Everything starts here. Pick the cinematic spot that fits your firm — watch a sample of each below — and that becomes the campaign we build around your attorney and license to you alone across your media market.

See every deliverable and build your package →

Five steps

Here's exactly how it works.

From kickoff to on-air in about 21 days — one team, one process, one finished campaign.

Kickoff to air in about 21 days: get to know you, production, review, approval, on-air everywhere

Kickoff call

We confirm spot selection, market exclusivity, your firm's disclaimers, tagline, phone number, and office address. We give you a simple checklist of what we need from you.

You send us your assets

Phone photos of your attorney against a white wall, a phone voice memo, your hi-res logo (vector preferred), and your tagline. About 15 minutes of your attorney's time, total.

Two-week production

Our AI workflow builds your attorney's double — a photorealistic AI likeness and AI voice model made from the photos and voice you provide, using their own words — into the spot at broadcast quality. Everything that identifies the firm is uniquely, genuinely yours; the cinematic narrative is a signature campaign, labeled as a dramatization on screen. No stock actor.

Review on Vimeo

You receive a private Vimeo review link. Add timestamped notes directly on the video — point at the frame, type the change, submit. We revise until you're happy.

Delivery

Full asset bundle uploaded to a private directory. You receive download links you can forward directly to your TV stations, radio stations, media buyer, or anyone else.

From kickoff to broadcast: about two weeks. Compare that to 8–16 weeks at a traditional agency.

Inside the production

How your attorney gets into the spot.

We replace the attorney in our sample campaign with a photorealistic AI version of you, created from your own likeness and voice — a faithful visual match and a natural voice model built from the photos and voice sample you send. The result is a custom commercial that feels like it was produced specifically for your firm. Here's the pipeline, start to finish.

Four-stage production pipeline: map and replace the attorney's likeness from your photos, AI digital mapping to match lighting and expression, sync a voice model built from your attorney's voice, and the finished broadcast TV spot — Tap to view full-screen. Illustrative of the production process.

STEP 1

Build the likeness

From the phone photos you send, we build a photorealistic AI double of your attorney and map it into the scene — not a stock actor, not an invented person.

STEP 2

Match the scene

AI mapping aligns lighting, angle, and expression so your attorney's double sits naturally inside the cinematic frame.

STEP 3

Add the voice

A natural voice model built from your attorney's own voice sample delivers the script — their words, in a voice faithful to their own — synced to the picture.

STEP 4

Finished spot

A broadcast-ready TV spot with your firm's branding — labeled as a dramatization on screen, ready to air.

Because a real, consenting attorney is the basis — not an AI-invented “synthetic performer” — and every dramatized scene is labeled on screen, the viewer is never misled. That's exactly what the advertising rules and new synthetic-media disclosure laws are built around.

Asset requirements

Exactly what we need from you.

No camera, no crew. Five quick phone photos against a plain white wall — we handle the rest.

Phone Photos

→Front, waist-up

→Left profile, waist-up

→Right profile, waist-up

→Back of head and shoulders

→Back, waist-up

Plain white wall, even lighting, attorney in desired attire. Send originals — don't text them.

Voice Recording

→Standard Voice Memos app

→Phone 2–3 inches from mouth

→Quiet room — carpeted or parked car

→Read the script twice

→We supply the script

We broadcast-polish the audio on our end.

Logo & Tagline

→Preferred: SVG, AI, EPS, or PDF

→Acceptable: PNG transparent at 2000px+

→Your existing tagline, exactly as used

If you only have a small web logo, we can redraw it as part of your project.

Ready to see if your market is open?

One firm per market. Submit your market and we confirm in 24 hours.

Check My Market →See Pricing →

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