The production process

How can this cost a fraction of a real shoot?

A traditional cinematic campaign means flying in a crew, blocking off days of an attorney's calendar, and a production bill to match. Our proprietary AI process removes almost all of that — the same network-quality result, without the network budget.

Inside the process

Cinematic post, without the cinematic timeline.

The look that used to take a crew, a location, and weeks of editing now comes from a production pipeline built for exactly this work. Color, scoring, motion, and your attorney's AI double — likeness and voice — are assembled into one broadcast-ready master — reviewed by you, revised until it's right, and delivered in days, not months.

Colorist grading a cinematic spot in a professional editing suite
Step one

First, choose your campaign.

Everything starts here. Pick the cinematic spot that fits your firm — watch a sample of each below — and that becomes the campaign we build around your attorney and license to you alone across your media market.

See every deliverable and build your package →

Five steps

Here's exactly how it works.

From kickoff to on-air in about 21 days — one team, one process, one finished campaign.

Kickoff to air in about 21 days: get to know you, production, review, approval, on-air everywhere
1

Kickoff call

We confirm spot selection, market exclusivity, your firm's disclaimers, tagline, phone number, and office address. We give you a simple checklist of what we need from you.

2

You send us your assets

Phone photos of your attorney against a white wall, a phone voice memo, your hi-res logo (vector preferred), and your tagline. About 15 minutes of your attorney's time, total.

3

Two-week production

Our AI workflow builds your attorney's double — a photorealistic AI likeness and AI voice model made from the photos and voice you provide, using their own words — into the spot at broadcast quality. Everything that identifies the firm is uniquely, genuinely yours; the cinematic narrative is a signature campaign, labeled as a dramatization on screen. No stock actor.

4

Review on Vimeo

You receive a private Vimeo review link. Add timestamped notes directly on the video — point at the frame, type the change, submit. We revise until you're happy.

5

Delivery

Full asset bundle uploaded to a private directory. You receive download links you can forward directly to your TV stations, radio stations, media buyer, or anyone else.

From kickoff to broadcast: about two weeks. Compare that to 8–16 weeks at a traditional agency.

Inside the production

How your attorney gets into the spot.

We replace the attorney in our sample campaign with a photorealistic AI version of you, created from your own likeness and voice — a faithful visual match and a natural voice model built from the photos and voice sample you send. The result is a custom commercial that feels like it was produced specifically for your firm. Here's the pipeline, start to finish.

Four-stage production pipeline: map and replace the attorney's likeness from your photos, AI digital mapping to match lighting and expression, sync a voice model built from your attorney's voice, and the finished broadcast TV spot
Tap to view full-screen. Illustrative of the production process.
STEP 1

Build the likeness

From the phone photos you send, we build a photorealistic AI double of your attorney and map it into the scene — not a stock actor, not an invented person.

STEP 2

Match the scene

AI mapping aligns lighting, angle, and expression so your attorney's double sits naturally inside the cinematic frame.

STEP 3

Add the voice

A natural voice model built from your attorney's own voice sample delivers the script — their words, in a voice faithful to their own — synced to the picture.

STEP 4

Finished spot

A broadcast-ready TV spot with your firm's branding — labeled as a dramatization on screen, ready to air.

Because a real, consenting attorney is the basis — not an AI-invented “synthetic performer” — and every dramatized scene is labeled on screen, the viewer is never misled. That's exactly what the advertising rules and new synthetic-media disclosure laws are built around.
Just five phone photos against a plain white wall — close-up, mid, full body, left and right profile
Asset requirements

Exactly what we need from you.

No camera, no crew. Five quick phone photos against a plain white wall — we handle the rest.

Phone Photos

Front, waist-up
Left profile, waist-up
Right profile, waist-up
Back of head and shoulders
Back, waist-up

Plain white wall, even lighting, attorney in desired attire. Send originals — don't text them.

Voice Recording

Standard Voice Memos app
Phone 2–3 inches from mouth
Quiet room — carpeted or parked car
Read the script twice
We supply the script

We broadcast-polish the audio on our end.

Logo & Tagline

Preferred: SVG, AI, EPS, or PDF
Acceptable: PNG transparent at 2000px+
Your existing tagline, exactly as used

If you only have a small web logo, we can redraw it as part of your project.

Time comparison

Why two weeks is realistic.

PhaseTraditional AgencyDiamond Studios
Concept development4–8 weeksAlready done
Shoot day(s)1–3 days, full crew, attorney on setNone — phone photos + voice memo
Edit & post4–6 weeksDays
Multi-channel deliverables2–4 additional weeksIncluded in the same two weeks
Total8–16 weeksAbout 2 weeks
Real people behind the work

Seasoned producers, not a support queue.

The efficiency comes from the pipeline — the judgment comes from people. Every spot is shaped by producers who have spent decades deciding what makes a frame land and a story stick. When you have a note, you talk to the person who can act on it, not a ticket system.

Production team reviewing footage together
Your attorney's likeness, on camera

It's the actual lawyer — not a stand-in.

The likeness and voice in the spot are built from your attorney's own photos and voice. We build the cinematic scene around that real, consenting person, so the firm a viewer sees on screen is the firm they reach when they call. That's what keeps the work honest — and exactly what the new advertising rules are built around.

Attorney being filmed on a professional production set

Ready to see if your market is open?

One firm per market. Submit your market and we confirm in 24 hours.

Proven in practice

No job too big or too small.

CH 04 On Air
Joe is just an absolute delight to work with: high energy, great ideas and a can-do spirit. He's an absolute pro at what he does plus he can helpfully advise you on emerging trends in the constantly evolving world of media and technology. But perhaps most importantly of all, he can solve whatever problems crop up and still deliver a quality product on time and on (or under) budget.
Tom Cosby
VP / Investor Relations, Birmingham Business Alliance
Birmingham, AL
CH 06 On Air
We have partnered for many years with Joe and Diamond. No job was ever too big or too small — he always came through with great creative ideas, worked fast and professionally and always came in on the budget. I would highly recommend Joe and his team.
Bill Stoeffhaas
Owner, Style Advertising
Birmingham, AL
CH 10 On Air
I have worked with Diamond Studios for several years. They provide great customer service, fabulous production insight and ideas. Our company has seen great results from our website and TV commercials produced by Diamond. I strongly recommend Jason and Joe for your creative needs and projects.
Yvette Weaver
Owner, Y Media Works
Birmingham, AL

Diamond Studios

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