What will I wish I'd asked before I called?

Diamond Film and Video (DBA Diamond Studios) is a TV commercial production company founded in 1982. We've produced hundreds of attorney spots over four decades. Today we deliver theatrical-quality spots licensed to one PI firm per media market (DMA), with two production paths — a Birmingham shoot day or a remote AI Double.

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No. We're a 44-year production company. AI is our newest tool — adopted the same way we adopted nonlinear editing in the 1990s. The people you work with are seasoned commercial producers.

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Three things: 44 years of legal advertising expertise; two production paths — Birmingham shoot day for real footage or remote AI Double if you can't travel — both delivering at 70–90% below traditional production cost; and market exclusivity — Diamond Studios works with only one PI firm per media market (DMA), locked for 12 months from your most recent purchase.

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No. Diamond Studios works with only one PI firm per media market (DMA). Once you sign, no competing PI firm in your DMA can become a Diamond Studios client for the length of your exclusivity period. Complete confidentiality.

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First-come, first-served. Whichever PI firm commits first gets 12-month DMA exclusivity — once they're in, no other PI firm in that DMA can work with Diamond Studios.

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We reach out toward the end of your 12-month exclusivity window to talk about renewing. If your window lapses without a new purchase, you have a 30-day right of first refusal to renew before another PI firm in your DMA can become a Diamond Studios client. Buying another campaign at any time also resets the 12-month clock from that date.

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Your firm holds the entire media market — the Nielsen DMA where your ads actually run — for 12 months from your most recent purchase. No competing PI firm anywhere in that market can become a Diamond Studios client while you're active. Because markets are drawn by television and media coverage rather than political lines, your exclusivity holds exactly where your potential clients see you — and it can span more than one state where a single media market crosses a state line. Every new campaign you buy resets the 12-month clock, and if your window ever lapses without a new purchase, you have 30 days of first refusal to renew before another firm can take your DMA.

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About 21 days from kickoff — roughly two weeks of production once we receive your phone photos, voice recording, logo, and tagline.

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Phone photos of your attorney against a plain white wall, a phone voice memo reading the closing lines, your hi-res logo, and your existing tagline.

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No. Five phone photos against a white wall, taken in about 10 minutes, are all we need.

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Yes — the attorney is always a real, consenting person. On our Live Attorney path, that's straightforward — the footage is real, shot at our Birmingham studio on the production day. On our AI Double remote path, the on-screen likeness and voice are a photorealistic AI double built from the attorney's own photos and voice, using their own words. What AI does on that path is build the cinematic scene and place the double into it — the same job a film crew, a location, and a green-screen editor used to do. In both cases the dramatized scene is labeled DRAMATIZATION on screen, and the attorney is a real person who consented and participated — which is exactly what the advertising rules and the new synthetic-media disclosure laws require.

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Yes — at no additional cost. We need the same image breakdown and voice recording for each attorney.

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The core dramatic story stays the same — that's what keeps the cost low. What we change for your firm is the attorney's own on-screen presence in every shot they appear (real footage from your Birmingham shoot day on the Live Attorney path, or a photorealistic AI double built from their own photos and voice on the AI Double path), plus your logo on the branding, and your tagline and closing call-to-action in the words your firm already uses.

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Yes — priced at the time based on scope.

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You receive a private Vimeo review link. Add timestamped notes directly on the video. We revise until you're happy.

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Two paths, both with flat per-campaign pricing. Live Attorney (best value): $12,000 to start — a $2,000 Birmingham production day plus $10,000 for your first campaign; every additional campaign we produce from your shoot footage is $10,000. AI Double (remote): $15,000 per campaign — no travel, no shoot day, built from photos and a voice recording you send. Either path ships all 15+ deliverables (TV, streaming, radio, social, web, and out-of-home), plus 12 months of DMA exclusivity for your firm — resets with every new campaign.

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The anchor of our Live Attorney (best value) path. $2,000 for one professionally planned production day at our Birmingham, Alabama facility. Before your shoot, we plan the year's campaigns together — which spots you want, what performances and CTAs the shoot needs to cover — so a single day captures every angle and audio bed we'll need to produce up to a full year's worth of campaigns. After that, every campaign from your banked footage is $10,000 and you don't come back. If you'd rather stay remote entirely, our AI Double path skips the shoot at $15,000 per campaign.

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Yes — that's how it's designed to work. Start with one, run it as long as it's working, then add another whenever you want a new look, a new season, or a new injury focus. If you're on the Live Attorney path and we already have your Birmingham shoot footage, each additional campaign is $10,000. If you're on the AI Double remote path, each additional campaign is $15,000. Buying another campaign resets your DMA-exclusivity clock to 12 months from that date. Your market stays locked to your firm as long as you're actively purchasing. No auto-renew, no discount to chase.

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On the AI Double remote path: we produce the First Cut of your chosen spot first — you review and approve that First Cut before any campaign fee is due; approving it triggers production of every other element. If you don't approve the campaign, you don't owe the campaign fee. On the Live Attorney path: the $2,000 Birmingham production day is committed at booking (you're flying to Birmingham). Every campaign we then produce from your footage is still pay-on-approval — you see the First Cut of each spot and only owe the $10,000 once you approve it.

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The only commitment is your 12-month exclusivity period. If it lapses without a new purchase, you have a 30-day right of first refusal before another PI firm in your DMA can become a Diamond Studios client. There's no recurring subscription to cancel.

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We work that out with you directly — if you want to lock a campaign in more than one media market, we'll talk through the best structure and pricing for your footprint.

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Phone number changes are easy and often no-charge for active clients. Other changes billed at $150/hour with an upfront estimate.

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Yes — designed to comply with ABA Model Rule 7.1 and parallel state bar rules. DRAMATIZATION labels, no dollar-result claims, no actor-as-client testimonials, all required disclaimers, bona-fide-office reservation in the end card.

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Yes. Diamond Studios carries business insurance and E&O coverage. Certificate of insurance available on request.

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No specific research supports that concern. The bar literature on AI is about evidence in the courtroom, not commercials. Our dramatization labels are clear, our attorney is real, and AI is used the same way modern commercials use motion graphics and digital scoring.

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You keep your spot. The finished files are yours forever.

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We upload everything to a private online directory. You get download links to forward directly to your TV stations, radio stations, or media buyer.

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No. We are the creative production layer. Your existing media buyer handles placement.

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HD broadcast-perfect — 1920×1080, 16:9, FCC-captioned, ready for any station, social platform, or web embed.

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Yes. All music is AI-generated — licensing is cleared at the source. No performance royalty, no risk of takedown.

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