Interactive 360 Video
As you step into the world of Diamond Studios Video Production.
![$50K PRODUCED 18 VIDEOS, 6 3D BACKGROUNDS AND DEVELOPED DYNAMIC LOGIC.](https://tvstuff.com/wp-content/uploads/2023/12/2985194_edit-1.webp)
![$20K SHOT STORE AND ADDED STORE REPS, THEN ADDED EVERYTHING FROM EXISTING WEBSITE.](https://tvstuff.com/wp-content/uploads/2023/12/2990391_edit.webp)
![$30K - $50K INCORPORATED USERS LMS AND ADDED EXISTING VIDEOS](https://tvstuff.com/wp-content/uploads/2023/12/2990390_edit.webp)
Interactive Video
![image](http://k3o.b94.myftpupload.com/wp-content/uploads/2023/12/2987442_edit.webp)
Key Interactive Video Statistics
- 62% of B2B marketers are using interactive content.
(DemandGen) - 70% of interactive video users say interactive video engages well or very well.(Brightcove)
- 77% of marketers say that interactive content has “reusable” value, which translates to repeat visits and multiple brand interactions.(Content Marketing Institute)
- 20% of marketers have used interactive videos, and 78% of them have stated it’s an effective strategy.(Wyzowl)
- Interactive videos convert twice as much as passive content.(Kapost)
- 91% of B2B buyers prefer interactive and visual content.(DemandGen)
Types of Interactivity
![image](http://k3o.b94.myftpupload.com/wp-content/uploads/2023/12/2990189_edit.webp)
BRANCHING
![image](http://k3o.b94.myftpupload.com/wp-content/uploads/2023/12/2990194_edit.webp)
INPUT FORMS
![image](http://k3o.b94.myftpupload.com/wp-content/uploads/2023/12/2990249_edit.webp)
QUIZZES
![image](http://k3o.b94.myftpupload.com/wp-content/uploads/2023/12/2990272_edit.webp)
360 DEGREE VIDEOS
![image](http://k3o.b94.myftpupload.com/wp-content/uploads/2023/12/2990278_edit.webp)
BUTTONS, LINKS, AND PRODUCT OVERLAYS
![image](http://k3o.b94.myftpupload.com/wp-content/uploads/2023/12/2990277_edit.webp)
SWITCHABLE VIDEOS
Why you need interactive videos for your video marketing strategy
![image](http://k3o.b94.myftpupload.com/wp-content/uploads/2023/12/2987490_edit.webp)
High Engagement
Higher Conversions
An interactive video can hold your audience’s attention to give them the nudge needed to buy what you have to offer. In other words, interactive videos, if done well, keep them busy enough to educate them about their pain points and why your solution is the best way to address them. Furthermore, to drive conversions, you can exactly time interactivity to appear when the user is most likely to click from the video.
![image](http://k3o.b94.myftpupload.com/wp-content/uploads/2023/12/2987504_edit.webp)
![image](http://k3o.b94.myftpupload.com/wp-content/uploads/2023/12/2987739_edit.webp)
More Memorable
Better Personalization
![image](http://k3o.b94.myftpupload.com/wp-content/uploads/2023/12/2987740_edit.webp)
![image](http://k3o.b94.myftpupload.com/wp-content/uploads/2023/12/More-Trackable.png)
More Trackable
How to track the effectiveness of interactive video
As mentioned, the best interactive video provides you with more data points than static video. Having that amount of data is great. The only problem is having that much data can easily distract you from the KPIs that really matter to your long-term video marketing goals.
To keep you on the right track, here are the most important KPIs that will prove more effective in quantifying the effectiveness of your interactive videos.