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Today, video content represents over 74% of all internet traffic. If you don’t have video as an emphasis in your social media marketing, then you are missing out on thousands of potential customers. Diamond has specifically tailored techniques to maximize video social media advertising. We understand the value of time, format, and length to make the your social media videos the most effective they can be.


pie chart showing the division of Video traffic (74%) and Other (26%)

1. By 2017, video content will represent 74% of all internet traffic. (Source)

2. Video ad types will boom 184% from $9.9 billion to $28 billion in ad spending – making them the fastest growing ad type.( Source)

3. Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Source)

4. 76.5% of marketers and small business owners in an Animoto survey who have used video marketing say it had a direct impact on their business. (Source)

5. Social video generates 1200% more shares than text and image content combined. (Source)

6. 4X as many consumers would prefer to watch a video about a product than to read about it. (Source)

7. 62% of B2B marketers rated videos as an effective content marketing tactic in 2016. (Source)

8. 70% of marketers claim video generates more conversions than any other type of content. (Source)

9. CEO Mark Zuckerberg has made clear his intention to transform Facebook to a video-first platform and that the app will be “all video” by 2021. (Source)

10. Facebook users comment 10X more on live videos than they do on regular videos. (Source)

11. Before reading any text, 60% of site visitors will watch a video if one is available. (Source)

12. 80% of consumers believe demonstration videos are helpful when making purchases. (Source)

13. 51% of all video plays are on mobile devices — this growth represents a 15% increase from 2015 and a 203% increase from 2014. (Source)

14. 65% of executives have navigated to a vendor’s site and 39% have called a vendor after watching a marketing video. (Source)

15. Videos are 6X more likely to be retweeted than photos  (Source, 2016).

16. Including video on landing pages can increase conversion rates by 80%. (Source)

17. Shoppers who view demo videos are 1.81 times more likely to make a purchase than non-viewers. (Source)

18. 4 in 5 millennials consider video content when researching a purchase decision (Source)

19. 70% of millennials are likely to watch a company video when shopping online (Source)

20. Companies which use videos in their marketing grow revenue 49% faster year-on-year than those which don’t (Source)

21. By 2019, video will account for 80 percent of global internet traffic. (Source)

22. By 2019, video content will be the driving factor behind 85% of search traffic in the US. (Source)


A Few Techniques We Apply to All Social Media Videos