SOCIAL MEDIA TIPS
Making the most of social media tools will enable you to connect with potential customers who aren’t motivated by conventional advertising. Diamond Studios has the expertise and the resources to help you leverage your presence on social media to benefit you and your customers.
ADVANTAGES OF SOCIAL MEDIA
Demographics
Find people based on traits like age, gender, relationship status, education, workplace, job titles and more.
Location
Reach people in areas where you want to do business. You can even create a radius around a store to help create more walk-ins.
Interests
Find people based on what they’re into, like hobbies, favorite entertainment and more.
Behaviors
Reach people based on their purchase behaviors, device usage and other activities.
It's Visual
No matter what type of ad you create, your image needs to be visually appealing.
“Sign Up” call-to-action
Ads with the “Sign Up” CTA outperformed the ad with the “Learn More” CTA by 14.5%.
Start With a Question
“Sign Up” call-to-action Ads with the “Sign Up” CTA outperformed the ad with the “Learn More” CTA by 14.5%.
Use facts to build trust
The best way to establish your brand is to support the statement with facts.
Collect emails with Lead Ads
Promote a free guide, email course, webinar or other helpful materials.
It’s Relevant
Ads need to be relevant to your target audience.
Numbers and facts work
Mentioning the number of people using your product builds instant trust.
Cut right to the problem
An ad headline says, “Tame the Chaos of Running Your Business.” By showing that they understand their audience’s pain points, they get the chance to offer a solution while people are still listening.
Simplify
If your ads are too complicated, people give up quickly; leave some ideas unmentioned in the ad and explain everything in-depth on your landing page.
Find a compelling UVP
Your Unique Value Proposition is your strongest selling point, and should convince people that they need your product and its benefit. Your product solves customers’ problems, delivers specific benefits, and tells the customer why they should buy from you.
Describe the problem
Find your target audience’s greatest pain points and offer them a solution.
Includes an enticing value proposition.
A value proposition tells the viewer why they should click on your ad to learn more about your product.
Explain the "how"
Ad should explain how your product helps to achieve all the promised benefits.
Hero shots work
According to research by Psychological Science, seeing a smiling person makes us feel happy, comfortable and safe.
Repeat your call-to-action
A prospect needs to “hear” the advertiser’s message at least 3 times before they’ll take action to buy that product or service.
Ask them to do it NOW
Now, today, right away… all these words contribute to the sense of urgency and nudge people to take action without thinking it over too many times.
It has a clear call-to-action
Add a CTA like “Buy now and save X%,” or “Offer ends soon” and add a sense of urgency to your viewer.
Lure in with the benefit
By promising a benefit relevant to your target audience, they might be interested to learn more about your offer.
Free extras
Free extras represent just the right nudge to help people make the final decision of purchasing the product.
Offer Savings
Offering savings and add a time limit to your offer, making it more tempting to claim.
Make the first order free
By offering the first product/order for free, you’ll cross the barrier and start a conversation with your audience.