Combine these facts with the ability to micro-target. Micro targeting or niche targeting is tailoring a message to specific individuals or small groups of like-minded individuals in similar life situations, with sponsored Facebook ads to influence their thoughts or actions. For example, you can target users who have recently started their first job for a reliable commuter car, people with a new baby for a minivan or SUV, and those who have celebrated retirement or anniversaries with that extra special dream car they’ve always wanted. The list of groups or individuals to hyper-target is endless. If there’s a group, there’s a means to target them.