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Here are the facts:

  • By 2018, video content represents over 74% of all internet traffic.   Source
  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. Source
  • Social video generates 1200% more shares than text and image content combined. Source
  • 4X as many consumers would prefer to watch a video about a product than to read about it. Source

Combine these facts with the ability to micro-target. Micro targeting or niche targeting is tailoring a message to specific individuals or small groups of like-minded individuals in similar life situations, with sponsored Facebook ads to influence their thoughts or actions. For example, you can target users who have recently started their first job for a reliable commuter car, people with a new baby for a minivan or SUV, and those who have celebrated retirement or anniversaries with that extra special dream car they’ve always wanted. The list of groups or individuals to hyper-target is endless. If there’s a group, there’s a means to target them.

For $2,500/month you get the following

  • Customized social media promotional video
  • Customized contest page  (note: client provides the prize, suggested price $1,000 each month or quarter)
  • Create and run a “sponsored” Facebook ad

 Estimated views 75,000

 Estimated clicks 1,500