interactive 360 video
Track users and video interactions
$50k Produced 18 videos, 6 3D backgrounds and developed dynamic logic.
$20k Shot store and added store reps, then added everything from existing website.
$30k - $50k Incorporated users LMS and added existing videos
Interactive video is a form of digital video that supports user interaction. Interactive videos provide the viewer the ability to click, on a desktop, or touch on mobile devices within the video for an action to occur. These clickable areas, or “hotspots,” can perform an action when clicked or touched. For example, the video may display additional information, jump to a different part of the video or another video, or may change the storyline.
Key Interactive Video Statistics
Types of Interactivity
Why you need interactive videos for your video marketing strategy
In today’s overcrowded market, attention is every brand’s most valuable asset. If you’re going to hold people’s attention long enough to buy what you have to offer, you need to keep them engaged. And what better way to do that than to make them interact with your content?
An interactive video can hold your audience’s attention to give them the nudge needed to buy what you have to offer. In other words, interactive videos, if done well, keep them busy enough to educate them about their pain points and why your solution is the best way to address them. Furthermore, to drive conversions, you can exactly time interactivity to appear when the user is most likely to click from the video.
Did you know that 80% of users forget branded content after a few days? Well, give them something to remember by serving them great interactive video content! The simple fact is this: Interactive videos are less boring than typical videos. By allowing your viewers to take control of the narrative, they are more likely to be emotionally invested in the experience. Remember, people are more likely to remember content that taps into their emotions.
Interactive videos, specifically those with branching elements, allow viewers to decide the path they want to take within the content. Because they’re the ones calling the shots, your interactive content pulls its own weight in making the experience much more relevant and personalized, resulting in much higher sales and conversions!
For a long time, marketers have been stumped on how to quantify the effectiveness of their video content and how it impacts ROI. The times where marketers only used to track views is long over. The most difficult part, of course, is how to measure engagement levels. With linear videos, it’s difficult to quantify touchpoints that precede conversions and the time that you only needed to track views is past us.
That’s not the case with interactive video. Thanks to the interactive elements or overlays embedded in your videos, you get access to more data points than what you’d usually get from static videos. Every interactive element is tracked, from impressions to clicks and conversions, allowing for more granular tracking video navigation behavior, and giving you a more complete picture of your viewers’ preferences. This, of course, gives you actionable insights about your audience, which can help you provide more relevant and personalized experiences.
How to track the effectiveness of interactive video
As mentioned, the best interactive video provides you with more data points than static video. Having that amount of data is great. The only problem is having that much data can easily distract you from the KPIs that really matter to your long-term video marketing goals.
To keep you on the right track, here are the most important KPIs that will prove more effective in quantifying the effectiveness of your interactive videos.