Time to Get MAD!
It’s Diamond’s Marketing and Advertising Division (MAD). It offers clients a creative alternative to deliver their message to their audience at a reasonable cost. And, just like Diamond, MAD acts as a part of the client team rather than just a part of the client’s expense column.
MAD works as a consultancy for Diamond clients who can benefit from the services of a marketing and advertising agency, but MAD uses a completely different operational approach.
In short, MAD:
- Performs the services of a marketing and advertising agency.
- Can function as a compliment to the client’s internal marketing operation.
- Offers effective marketing and promotional planning, quality creative, advertising and media placement, all targeted to the client's audience and within the client's budget.
- Provides conception and execution of multi-media campaigns with seamless continuity among all elements to exponentially increase reach and impact.
- Negotiates effective buys and contracts for media schedules, printing, etc., and ensures the client pays only the net amount of all resulting invoices, passing all agency commissions and mark-ups on the client.
MAD services include:
Includes research, analysis, proposal development
- Strategic Marketing
- Campaign Development
Includes creative, production management, media management
- Media Buying (negotiating, scheduling. traffic management)
- Printing/Collateral Materials
Includes creative, design/layout, copy writing/editing, production management
- Presentation Materials
- POP (posters, etc.)
- Annual Reports
- Imprinted Promotional Items
- Internet and Digital
Includes concept/creative, design/layout, production management
- Web Site Development and Enhancement
- Web Site Products
- Digital/E-Marketing Programs and Campaigns
- Social Media
- Marketing Management
Includes all elements of marketing, advertising, budgeting, reporting
- Off-site Program Management
- On-site Program Delivery
- Gap Management